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The creative industries refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information. They may variously also be referred to as the cultural industries. The creative industries have been seen to become increasingly important to economic well-being, proponents suggesting that "human creativity is the ultimate economic resource," and that “the industries of the twenty-first century will depend increasingly on the generation of knowledge through creativity and innovation,".

For example we take country like America. There is an ever growing need for Americans to cultivate creative environments and industries. Many companies have taken advantage of the cost saving of outsourcing. There is a growing need for Americans to continue to establish and economy of creative industries. Florida emphasizes the need for creative people to provide improvement and opportunity for the entire population. In order for regions to continue to be prosperous they have to focus on establishing basic employment. There is a growing need for industries that no longer export goods but knowledge and talents in order to sustain their local economies. Richard Florida shows how the transformation from primarily agricultural economy, to industrial, then to an industry based on knowledge and ingenuity. Florida has identified a huge driving force in the advancement of cities. In an environment where creativity flourishes new industries are created and much more potential for higher earnings and better living conditions are made available. There are not only benefits to entrepreneurs who may have more opportunities in these areas, but also to the entire population of service employees that have to support the creative class.

This all begs the question of how do cities attract creativity. Traditionally cities needed abundant natural resources, or low cost transportation to become prosperous. In our modern environment other factors are becoming a paramount for success. The First factor is technology, it allows for businesses to compete globally. It allows entrepreneurs to create modern methods of providing services. In areas of strong technological advancements many are able to build on the ideas of others. The second is talent, talent of course is extremely important in developing new ideas and effectively passing obstacles the third is tolerance, cities that are known to be tolerant of all walks of life tend to encourage all walks of life to contribute and act on their very diverse perspectives.

There is a strong inequality between the average wages for the creative class and the manufacturing class. Florida shows that the strongest inequalities are felt in the most developed creative centres. He points out the need for adding creative influences to traditional jobs. In order for cities to provide more creative jobs and bring in more Basic employment the creative class must be encouraged to innovate and create new services. “Employment in business and industries that are most important and directly responsible for the area’s competitive advantage are basic employment.

“Cities have realized that they can attract educated people and they don’t need to have good schools to do it (Florida 2002).” Cities with average levels of higher education tend to provide more opportunities for creativity. There are many attributes of cities that encourage creativity. According to Florida there are three primary factors that interact to entice creativity in a city. Many cities develop their plans with influence from Florida. Greensborough North Carolina, has worked to cultivate cultural institutions, and create facilities geared towards bringing in creative thinkers. “The city’s attention”, said Dan Curry, acting director of housing and community development for Greensboro, “has turned from attracting new people here to developing and keeping creative talent, including the 50,000-plus students at Greensboro’s five colleges and universities.” Florida has shown that traditional amenities like malls, and stadiums are less likely to attract creative individuals then are culturally diverse settings.

With a growing need for America to maintain its economic prowess there is an increasing drive to promote creativity. Creativity is the most important resource for propelling economies. Creativity provides innovation and in turn opportunities for developing economies. Developing cities understand the need to attract a blended population to foster creativity. With creativity fuelling all innovation it is as mentioned the most important resource available.

JUXTAPOSITION!!!!

What is juxtaposition?
Is that a word????
ACTUALLY~

JUXTA- means near, nearby or close while position.
So, juxtaposition is the placing of something close to each other or maybe a side-by-side as an act to show the comparison of similarities or differences.

This topic is a bit challenging for me . As juxtaposition are divided into many types like similes, metaphors, logical analogy & affective anologyand ETC................

Similes-Using "like" or "as". Example, ''as coiled as a rattler''.
Metaphors-A figure of speech in which a word or phrase that ordinarily designates one thing is used to designate another, thus making an implicit comparison, as in “a sea of troubles” or “All the world's a stage”
Logical analogy-Comparison of the body structure and function of something with another. Example, the eagle is compared to the aeroplane. They flew in the sky.
Affective analogy-Direct to the point mostly uses animal resemblance. Example, He is like a porcupine. (He's horny.....)